“Find someone who wasn’t on your Birthright trip.” “Shiksappeal is overrated.”
JDate has a new advertising campaign, and—much like the experience of online dating—you’re either gonna love it or hate it. The ads, which launched today online and in New York’s Times Square, have elicited a mix of responses from the Jewish community. For some, the punchlines evoke cheesy (but benign) borscht belt humor. For others, they reinforce negative cultural stereotypes about Jews and gentiles.
If my eyes roll any harder they’re gonna roll right out of my damn head http://t.co/F0sjJxKbvS
— Daniel Sieradski (@selfagency) February 13, 2014
But responses were positive too:
— Andria Kaplan (@Andria_Kaplan) February 13, 2014
— Rabbi Josh Yuter (@JYuter) February 13, 2014
Tablet Magazine put the question to their readers on Facebook, and a comment war basically erupted.
Nu, what do you think? Clever or cringeworthy? Would you ditch OKCupid for JDate?