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Tribal-Princess Barbie

Barbie: model, ballerina, doctor, fashionista, icon, astronaut, rockstar…Jew?

America’s favorite plastic shiksa might be able to explain how today’s generation of Jews feels about being Jewish. Barbie was created in 1959 by Ruth Handler (a Jewish woman). But Barbie did not particularly resemble Handler’s daughter Barbara, after whom the doll is named. With her blond-bombshell image and perfect nose, The Tribe suggests that Barbie symbolizes the goyishe ideal for a generation of Jews who assimilated their way to the American Dream. Bruised by a history of antisemitism and marginalization, and living in an age before cultural specificity was cool, these Jews chose to play down their tribal uniqueness and blend in to their surroundings. All-American Hollywood is one product of this generation; the Barbie doll is another.

But what about today’s generation of American Jews – those who grew up playing with Barbie in an environment that promoted tolerance, nurtured personal expression, and came to celebrate multiculturalism and ethnic diversity? According to director/writer Tiffany Shlain’s short film, The Tribe (which she co-wrote with her husband Ken Goldberg), today’s American Jews are free to reclaim the Jewish identity that Handler’s generation stifled, and celebrate the cultural and even physical oddities a previous generation rejected (or surgically altered). AsThe Tribe’s narrator, Peter Coyote, puts it, today’s Jews are “pro choice – as in they choose to tell someone if they’re Jewish.”

The 18-minute film uses humor, experimental film techniques, and a broad-stroke approach at history to uncover the questions woven into the collective and individual identities of today’s American Jews. Many of the film’s scenes are diorama-style and use strategically-posed Barbie and Ken dolls to represent images of Jewish American life. (This technique was also used by director Todd Haynes in his 1987 movie, Superstar: The Karen Carpenter Story.) The Tribe subtly nods to the role Barbie has played in fostering a sexist and sometimes dangerously unrealistic expectation of American beauty – although much less explicitly than Haynes’ film. Shlain explains that The Tribe is too short to fully explore this angle. (Besides, most pop culture-savvy Americans are already aware that a real woman with Barbie’s exaggeratedly fecund proportions would not be able to stand on two feet.)

The Tribe was recently featured at The Sundance Film Festival, awarded Director’s Choice at the Black Maria Film Festival, and is scheduled to run at The Tribeca Film Festival throughout April. I spent some time on the phone with Ms. Shlain (braving the three-hour New York to Los Angeles time difference) discussing her film and the impact it is having – both within and outside of the tribe.

Z: Let’s start with a little bit about your background as a Jewish filmmaker. Is this the first time that Jewish questions have factored into your work?

TS: This is my first Jewish project. Looking back at my career in the context of being Jewish, I can say that I am always asking questions. So perhaps all of my work is Jewish. But this is my first Jewish theme. I always knew I would eventually do a project that dealt with my Jewish identity – I figured at some point it would be something I was ready to delve into.

Z: What’s your favorite work you have done?

TS: This is my 8th film. I had film at Sundance a few years ago that I was really happy with and is going to be re-released for the upcoming election. It’s called Life, Liberty, and the Pursuit of Happiness and is about the erosion of reproduction rights in our country. The style used in The Tribe and Life, Liberty, and the Pursuit of Happiness is something I’ve been developing over many years. It’s experimental and uses a lot of humor as a way into complicated issues. My strategy is to use short films as a trigger for discussion and action. If you have a long film, it dominates the whole evening. But if you have a 15-minute film followed by provocative discussion, then the evening becomes more about the audience’s reaction and ideas. The film is almost like the appetizer and the discussion is the main course.

LK: I understand you have an online forum for discussion of The Tribe? What other approaches have you tried to get people talking about your film?

TS: Usually when a film comes out, people get excited about it but have to wait a year for the DVD to come out. While we were in production of the film, we concurrently made this whole discussion kit that went with the film. So when we had our premiere in San Francisco, the discussion kits were available…the whole concept [is for the kits to be] home-screening kits. It’s an amazing viral thing – and it’s been the real innovative component for people who might not otherwise go there with discussion.

LK: It seems that the central question The Tribe asks is, “what does it mean to be a part of any tribe, and specifically the Jewish tribe? How did this question first emerge for you as a compelling one to address in a film?

TS: I’ve always been fascinated when people say, “I’m a member of The Tribe” – it gives me this flash of pride, like I’m part of something. It’s a really interesting thing because I’ve always felt like an outsider and I think perennially Jews have always felt like outsiders. Also, my husband and I just thought the phrase “Member of The Tribe” was such an interesting one to deconstruct – it’s so rich and dense. What is a tribe, and what is membership, and what does it mean today in the 21st century when we no longer live in shtetls and we’re intermarried. . . . I think for our parents’ generation, the goal was assimilation and looking like all the other tribes. Our generation is much more able to reclaim our tribe – multiculturalism is so much more a part of our world. Our generation can mix cultures like a dj mixes sounds. We can take various things from different cultures that we’re interested in and blend them together.

L: Yes, but at what point does a tribe become so internally diverse and hybridized that it loses the right to become a tribe?

T: That’s a great question – yes there are a lot of hybrids. But I think there’s something ineffable at the core of being Jewish. There are so many people in our parents’ generation who are afraid that we’re losing our tie to tradition – but listen, we’ve been around for so many thousands of years with worse things happening than assimilation. And somehow we’ve managed to continue the rituals and traditions and to reinterpret them. One line at the end of the film says, “Each generation asks old questions in new ways.” I don’t think [The Tribe] uncovers completely new questions, but we want the film to intrigue people enough to delve into their own history. Personally, I knew a lot about other people’s history, but not my own Jewish history. Working on this film was a real eye-opener for me.


L: There seems to be – at least in New York and to some degree across the country – a great deal of “reclaiming” going on within the Jewish tribe. It is less clear exactly what is being reclaimed. You mention in the film that the three things Jews have in common are culture, heroes, and stereotypes. So, forgive my asking a similar question in a slightly different way, but is culture really enough to bind a tribe together?

T: Well yeah, some people might say this [trend of reclaiming Jewish identity] is culture-lite. But I think culture is an amazing entry point into your identity. I have faith in the inquiring mind of the Jew. I believe that if you are experiencing things through culture, than it’s really an entry point for delving deeper.

L: Sure, and there’s always the argument of, “why do we privilege a particular kind of text learning over other expressions of Jewish identity?”

T: Exactly! Thank you. Our generation has so many different types of mediums. Who is to say that if you are really engaging in community online and occasionally doing something in the real world that you’re less engaged? I think new forms of community are emerging with the internet. The biggest fear that people have is whether this will replace traditions – it’s not. It’s just added ways for people to engage in community and understand who they are.

L: At what point did Barbie and her creator, Ruth Handler, get woven into your film? Was she there from the beginning?

T: [With filmmaking] I always look for an unusual metaphor to use as a way-in. A lot of people who have seen The Tribe wouldn’t have gone to a movie about Jewish identity in the 21st century – they’d walk away from the theatre. But when you say, “Hey there’s a film about Barbie coming out…” Also, I’m a blond, blue-eyed Jew whose name is Tiffany, and I’m married to a Ken who is also blond haired and blue-eyed. So needless to say, I know what it’s like to not look Jewish. When I found out that Barbie was created by a Jew, I thought it was such a great irony of pop culture. Right when I was getting ready to deal with the subject of Jewish identity, I found out that Ruth Hander died. None of the long obituaries I read mentioned that she was Jewish. I just thought, “They buried the lead story!” And I realized that it was a great way to lead into a complicated subject with enough humor and irony to open people up.

The most amazing response to this film has been the non-Jews’ response. I had a woman come to me crying after a screening saying, “You know I’d never understood the context for Israel before” – [she didn’t] understand the history of how long Jews have been persecuted. I had another Greek immigrant say to me, “this is my story.” Inner faith couples are snapping this up because it’s such a great point of discussion for them. So, overall I’ve been really fascinated with who is buying this film. I was trying to speak with one specific group – [young Jews] who are unengaged. But the most exciting part of the project in the last couple of months is seeing that the head of Reform congregations are buying it, but so are non-Jewish schools and others.

L: One thing that The Tribe doesn’t seem to delve into is the question of gender identity. This seems like a natural angle, considering the flack Barbie has received as a negative-icon for women, and also considering the physical stereotyping of the “Jewish woman” in America. Was this a purposeful omission?

T: Yeah, well we do have a couple of lines in there, but there was so much we had to cut out. It’s only an 18 minute film. I mean obviously I’m a feminist and my last film is clearly a feminist film. But there were just a lot of things we couldn’t get into, so we tried to add a lot of subtle comments about Barbie throughout the film. Obviously, going into it deeply would be a whole other film.

L: Of course – and near the end of the film, you do feature a Jewish, female spoken word artist who incorporates the “Jewish women’s perspective” into the film.

T: Oh, she’s amazing. Her name is Vanessa Hidary and she performs all of New York and the country – including at some of our screenings. When [Ken and I] first heard her perform we were almost done with script, but we realized she was the manifestation of the journey we wanted people to take. It was a challenge to weave her in until we decided to throw the whole film into reverse as she spoke. Her poem helps viewers recontextualize what they just saw.

L: To end on a lighter note – your film identifies Barbie as the symbol for Handler’s generation of Jews, who wanted to assimilate and fit in. What do you think is the pop-culture icon for today’s Jewish tribe, if one exists?

T: I don’t know that we have one – maybe Jon Stewart is the closest. Really, I think our parents’ generation was able to identify with various icons. But today there’s so much media and so many different ways for people to identify in niche communities, how could we have just one?

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