JDub is a non-profit record and event production company striving to build community through new and innovative Jewish music and cross cultural musical dialogue.

Founded in December 2002 by two NYU students, Ben Hesse and Aaron Bisman, JDub has grown into an internationally recognized brand and has introduced proud Jewish voices squarely into mainstream culture, offering young adults opportunities to connect with their Judaism in the secular world in which they live.  In its start-up phase, JDub focused on developing a small cadre of artists, including Matisyahu, SoCalled, and Balkan Beat Box, and introducing its unique programming to its target audience, primarily through events in New York City, festivals such as Bonnaroo, national CD releases, and via national media outlets such as MTV and The New York Times.  

What is Jewish music? Music is an art, not only a means to some other end, but with inherent value onto itself. JDub produces and disseminates music that is Jewish as defined by the artists creating it.  JDub artists serve as role models for young Jews who do not have young, positive, relevant Jewish role models in American society, helping them to solidify their own Jewish identity and enriching their Jewish journeys.

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