From Schlub to Stud: How to Embrace Your Inner Mensch and Conquer the Big City by Max Gross: A schlubby Jewish writer (and onetime Jewcy contributer) learns not only to own his schlubbiness--but to overcome it. Be prepared to identify with him in ways you are ashamed to admit.

Winning clip: "Last summer, when the movie Knocked Up came out, I (and all the other schlubs I knew) nearly wept for joy...An impoverished, puffy-haired, chunky Jew suddenly seemed like saint and sex god."

Assisted Loving: True Tales of Double Dating with My Dad by Bob Morris: a middle aged gay man becomes a wingman for his eighty year old widowed father, as the two explore and experience the difficult world of dating together.

Winning clip: "Oh, my God. What am I doing? What is he doing? You hear about helicopter parents who hover over every aspect of the lives of their children. Am I becoming a helicopter son?...What can I say? I'm dying to know what the story is...His reports are so volatile, so unexpected, so hilariously bizarre that they make dating tales of my friends seem banal."

Cool Jew: The Ultimate Guide for Every Member of the Tribe by Lisa Alcalay Klug: A step by step how-to guide to transforming yourself into the ultimate cool Jew, or "Heebster." Includes lots of great graphics.

Winning clip: "Yarmulke, shmarmulke. When it's so jewcy, why only wear it on your head? Sew leather shoelaces on a matching pair to create a sexy string bikini top for your next Jewish singles cruise."

Hyper-Chondriac: One Man's Quest to Hurry Up and Calm Down by Brian Frazer: A man with a whole host of medical ailments discovers that the true source of his problems is stress. Foregoing a permanent reliance on Zoloft, he attempts to calm down via more natural methods, such as Tai Chi and Kabbalah.

Winning clip: "Finally it was time to learn the 'form.' I had to memorize a series of movements that Mr. Chow performed alongside me, nearly all of which I found very confusing. He barked out sequences like 'paint the walls with your fingertips,' 'carry the ball,'...and 'eat the cowboy's hat.' Yeah, I made that last one up. But it was still very confusing."

Moose: a Memoir of Fat Camp by Stephanie Klein: A coming of age story about a girl at fat camp. An honest and funny account of self discovery, linking the trials of adolescence to lifelong emotions.

Winning clip: "While my upbringing didn't make me fat, it played a part in shaping my priorities. And of utmost importance to me was my appearance, not for vanity reasons, but because I wanted to be loved. Poppa thought he was doing me a favor by telling me no man would want me if I was fat. It was his clumsy way of trying to spare me years of frustration in an unjust society."

Hot Mess: Summer in the City by Julie Kraut and Shallon Lester: A rising high school senior decides to give the Sex and the City ladies a run for their money, spending the summer at a hot internship in New York City. Unfortunately, big city life turns out to be less glamorous than she expected.

Winning clip: "You know, if I had seen his dating resume, I would have thought that he was perfect. Good family from New Jersey, wants to be a doctor, loves dogs, not wearing athletic sandals. Generally good in theory, you know? But in person - well, he talked about the summer chem class he was taking in excruciating detail. I thought about forking myself in the eye it was so boring. But then I remembered that I forgot to bring any extra contacts to New York, so I can't really fuck this pair up...Whatever. I have another JDate tonight."

Surprised by God: How I Learned to Stop Worrying and Love Religion by Danya Ruttenberg: A young woman who swore off religion (and God) as a teenager embarks on a not so conventional journey back into the spiritual fold, and finds a way to reconcile twenty-first century life with traditional Judaism -- without doing damage to either.

Winning review: "Danya Ruttenberg marshals beautiful writing and a prodigious intellect, and, leavening it all with a hefty dose of wit, tells a compelling story that has something to teach everyone who picks it up, regardless of how spiritual or religious (or not) they are" - Lisa Jervis.