American Apparel isn’t just about ad campaigns featuring half naked models in stretchy spandex – apparently, they’re also into Judaism. And Woody Allen is not amused.

The clothing company recently ran a series of billboard and Internet ads with an image taken from Woody Allen’s Annie Hall, with Allen dressed in Hasidic garb, his glasses barely poking out amid full beard and black hat. The picture is accompanied by a phrase in Yiddish that translates to “the holy rebbe.”A Hasidic Rabbi on a Billboard?: Woody Allen gives Rabbi Schneerson a run for his money

Woody Allen, who supposedly does not endorse commercial products in the US as a principle, claims he never agreed to take part in an American Apparel campaign and is taking the conflict to court. The Huffington Post reports that Allen has found the whole experience so “egregious and damaging” that he feels he deserves $10 million.

The bigger question is, what’s with all the Judaism, American Apparel? The Rebbe Allen billboards are just one facet of a series of Jewish allusions. The company’s website currently features a series of Yiddish lessons and a sexy photo shoot featuring none other than Hymie “Zaida” Charney, grandfather of American Apparel CEO Dov Charney. Gosh, that’s awfully Jewcy – maybe we should all go buy some spandex leggings!