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TreeHugger Hits the Jackpot

Fortune reports:

TreeHugger.com the destination blog for earthy, crunchy and design-minded hipsters all over the globe has been acquired by Discovery Communications, the cable programming giant. Terms of the deal were not disclosed in the official release, but the New York Post is reporting that Discovery peeled off $10 million for the blog, which was launched in 2004 and has grown to 1.4 million unique visitors per month. 

In the name of The Little Blogs That Could throughout the world, TreeHugger we salute you. 

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