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The Jerusalemite Pretzel Conquers Japan

While the nobody can contest the cultural overflow of things Jewish world-wide ("Seinfeld," bagels, kvetching), whether it be cool or not, no one might have predicted that the Japanese would go loco for bagel-shaped cookies. Ok, so it's not that far-fetched. Still, for a small bakery and its owner Yossef Abadi, who sold 230,000 packages of the cookies to a Japanese firm for a price of $350,000, it's mashu mashu as the Israelis would say.

"The bakery's owner, Yossef Abadi, expressed satisfaction over the deal: 'The Japanese have conquered Israel with their sushi, and we will take over Japan with the Jerusalemite pretzel.'"

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