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The Incredible Unstoppable Tofurky

Tofurky sales pass one million! From Businessweek, With Thanksgiving upon us, the folks who make the vegetarian poultry alternative known as "Tofurky" have good reason to flap their wings. Having survived sitcom jokes and glacially slow initial sales, Turtle Island … Read More

By / November 22, 2006
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Tofurky sales pass one million! From Businessweek,

With Thanksgiving upon us, the folks who make the vegetarian poultry alternative known as "Tofurky" have good reason to flap their wings. Having survived sitcom jokes and glacially slow initial sales, Turtle Island Foods is celebrating the sale of its 1 millionth Tofurky roast since the product was hatched in 1995.

Magnificent. That’s one million big dead birds that’ve been replaced by scrumptious, ethically impeccable tofurkys. This is a tipping point for the vegetarian movement, I can feel it. If we can sell a million tofurkys, there’s nothing we can’t do. By 2050 we’ll have you all eating organic parsley and locally farmed twigs. And paying a carbon tax on it. And still feeling guilty.

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