![]() |
Must Have: Scarves with Stories from A Peace Treaty |
|
| The Jewcy guide to Jewish and Israeli prize buys | ||
by Jessica Miller, October 24, 2008 |
||
Farah Malik and Dana Arbib are a Pakistani Muslim and a Libyan Jew, respectively, with very different educational and cultural backgrounds. But after their paths crossed during a chance meeting in Rome last year, the two women have come together to produce something that is simultaneously truly global, and truly their own.
Farah and Dana are the geniuses behind A Peace Treaty, a company which produces beautiful, ethical, and interesting scarves (you may remember them from a Jewcy post last spring.) A Peace Treaty has been gaining a lot of buzz in the past year on sites like Daily Candy and Magazines such as Marie Claire. Most recently, Dana made the Heeb 100, an honor that she describes as “my greatest accomplishment yet!”
This week, Dana gave Jewcy some love as well, agreeing to speak with me about her about her life (and Farah’s), the reviving of ancient crafts, and the endeavor into the fashion industry.
Can you tell me a little bit
about yourself and Farah? Where did you two grow up? What did you study? What
were you guys doing in Rome when you met?
I grew up in Tel Aviv, Israel
until I was almost 10 years old. I
then moved to Toronto with my family because my mom is Canadian. I began studying Philosophy and English
Lit at The University of Toronto and decided to leave when I got accepted into
the Communication Design BFA Program at Parsons School of Design.
My father is a Libyan Jew who grew
up between Rome and Tripoli so my family has a big connection with Rome. I have been going there twice a year
since I was born to visit my family and get connected with Libyan Jewish
culture. Farah happened to be
living in Rome last year – she was there taking a Goldsmithing course
(the only one in the world that resuscitates ancient Roman and Etruscan
techniques.) We met outside the Tempio Maggiore where my family decided to
carry out my brother's wedding last summer. This Sephardic Synagogue is one of
the most exquisite in Italy.
Borderlines Blue Handkerchief Scarf: from the Tasavar collection
Farah was born in Surrey, England
about 30mins outside London. She lived between England and Pakistan until she
was 15, when her family decided to move to Canada. She did her undergrad at
McGill coming up around all that Indie music action. She studied Gender and
Cultural Studies there. She later lived in Barcelona before going back to
London to get a Master's in Media and Communications at the London School of
Economics. After her Masters she moved to NY to work for a Human Rights organization
managing multimedia communications campaigns. After she got burnt out trying to
"create change" in a horrible political climate she took off to Rome
to pursue her more creative dreams.
What is Farah's and your
collaboration process like? How do your stories and ideas turn into scarves?
Farah and I work well together because we represent two different sides of personal style. Farah is more of a vintage/ do it yourself kind of gal when it comes to fashion and I am more on the avant garde, designer label fashion side.
There are two things that drive
our process, which is pretty organic.
We are usually doing 100 things at once since it is just the two of us
handling everything. I usually get
an idea in my head of what I would want to see people in, or something that I
am lusting over that I have not yet seen anywhere. I then sketch it out for Farah and we start building on that
one idea. Following that we pursue
production with artisans in a region that has been overlooked. Each country/region that we aim to
produce in informs and influences our ideas according to the antique and
traditional artisanal trades that particular country/region has to offer. They are often trades that are dying
out because of industrialization and competition with factory-based
manufacturing. With Farah's background in International Development and my
lineage from a highly philanthropic family, we really have developed first hand
knowledge of what beautiful things certain regions have to offer. Once we have
come up with that place we start researching the type of handicrafts that one
particular region has to offer; or the types of colors and patterns are used
within that county's aesthetic culture. Once we do our research we make boards
to inspire us and start thinking of interesting ways to modernize what that
country has to offer by injecting the inspiration into that one great
accessory.
We both bring design, production
and business strengths to our process- it's really magical how we compliment
each other's strengths and shortcomings. While we are incredibly obsessive about design, research, and
development, a lot of design also ends up happening in spontaneous ways once we
are on the ground in the actual country.
What kinds of materials do you
use at A Peace Treaty? How are the scarves "ethically produced"?
For the current collection we
chose to work in Pakistan. We worked with artisanal hand-weavers of lunghi
fabric. Lunghis are pieces of tartan and plaid pieces of cloth that are
handloomed in vibrant colors. Lunghis are becoming harder and harder to find as
the country is becoming more and more industrialized (meaning handlooms are
being shut down and replaced with electrical power loom factories.)
These family looms are all over
villages in the Punjab and are usually set up with wood handlooms run out of
people's courtyards/verandahs in their houses. Older highly-skilled men usually
weave the cloth. Then we bring together collectives of women in villages to
work on hand-finishing each scarf with various types of tassels. We also get
some of the fabric hand-dip dyed for particular styles.
We're pretty much getting access
to some of the last woven supply of lunghis in Pakistan and actively working
towards creating an infrastructure to pump back into the looms and get the
trade burgeoning again. By sourcing fine voiles, muslins and some sturdier
cottons from small batch producing handlooms we aim to brin
Arrest Shear Long Stole: also from the Tasavar collectiong fabric production
back into the hands of the original artisans that formulated the methodology
for so much of textile production. So far we have traveled to eight cities,
villages and towns in completely distinct regions, to bring together hand-woven
textiles from small batch weaving family businesses. Each region has a style of
weaving that's specific to it- and this is evident in the heavier gauge cottons
and some finer and lighter weaves that we have presented thus far.
We are also now working between
Afghanistan and Pakistan and have designed block printed scarves that embody
the art of carpet weaving and present the color combinations and patterns that
are traditionally found in these carpets. We used the technique of hand carved-
block printing because it is an old world technique that has been overlooked as
other more modern printing methods have become commonly and cheaply available.
Farah spent time in the workshops of some of Pakistan's best block-printers and
we enlisted one of the best carving workshops in Pakistan to hand-carve our
designs.
The work is ethical because we make sure no one is exploited in production- that is why we don't believe in factories and mass production. We also pay 3-4 times the local wages to the people we employ. These are also people that have been out of work for months or years at a time.
What other kinds of social
projects is A Peace Treaty involved in?
We donate a percentage of our
proceeds to an international Aid Organization named Counterpart International. Counterpart
is a really amazing organization that has done some serious work in many
different areas across the globe. Proceeds from our first collection went to
bringing medical supplies to Darfur, from the second went to bringing medical
supplies to Palestinian children, and the last collection went to the Coral
Gardens coral reef reconstruction program (which also employs local communities
to rebuild coral reef in the Pacific). We will be partnering with a different
organization and cause each year- next up we are looking into an organization
that helps build schools for girls in Afghanistan.
What kinds of press has A Peace
Treaty been getting?
We have been lucky and very
thankful for the press that we have gotten thus far. What really helped us get
recognized in the first place was an article written about us in Daily Candy.
This article was written two weeks after we launched and it really gave us a
great customer and fan base in a short amount of time. Blogs really were our
bread and butter when we started and we love the way that blogs reach people in
an instant. The first blogs which gave us love were: Worship Worthy, Daily
Candy, Hypebeast, Nylon Magazine, JC Report, Heeb Magazine, Refinery 29,
Mens.style.com and Teen Vogue. We have also been written up and featured in
Magazines such as Instyle, Marie Claire, Fader, Anthem, Complex, Tokion, Time
Out NY, Theme, and we will be in Wallpaper and Flaunt next month. We were also
just interviewed by New York Magazine for their online The Cut/Tastemakers blog
section which we are so grateful for.
What can we expect from A Peace
Treaty in the future?
We hope that we can travel and
find new places to start sourcing our production from. We want to try to help
as many countries/ places in need that have dying methods of artisanal work
that we could help re-structure and re-build.
Throw Your Hands Up: A-Trak sports A Peace Treaty scarvesWe are looking into developing leather
goods within some regions in North Africa and South America. We don't want to
jump into too many things all at once. We believe in projects evolving
organically and in a not so forced way. While we will always try to stay ahead
of the curve and even start trends in some cases, ultimately we are trying to
elevate certain overlooked accessories to a higher status- and that is really
more about creating classic goods.
Tomato
Thank you, Jessica Miller! Because of your piece, I've found the perfect (well, two of them, actually) shawl for my upcoming wedding!