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Levi’s “Workers” Campaign Brings Out the Paranoid Jew in Me

Every day as I make my way into the Jewcy office, I’m greeted by this massive Levi’s sign comprised of several large, spinning cogs that align to read "We are all Workers." While the news released that America dropped 131,000 … Read More

By / August 6, 2010

Every day as I make my way into the Jewcy office, I’m greeted by this massive Levi’s sign comprised of several large, spinning cogs that align to read "We are all Workers."

While the news released that America dropped 131,000 more jobs in July might prove that sentiment wrong, a friend of mine jokingly said that the sign looked more like the "sort of thing that would get Glenn Beck’s alarm bells ringing," and less a proclamation that everything is okay!  USA is #1 again. 

The sign, part of a current campaign intended to highlight the company’s recent investment in a down and out Pennsylvania town, is probably just their way of drumming up some good PR and getting a big tax write off.  But damn, does it worry me that somebody might misconstrue this new ad campaign as some sort of subliminal socialist propaganda drummed up by a company founded by a Jew.

 

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