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Kenneth Cole: Sikh is Chic

Fashion week is coming to a close, and I have to admit, I really couldn't care less. But I was downright ecstatic when I stumbled across this post on Kenneth Cole's latest ad campaign. A huge photo of a hot … Read More

By / February 8, 2008

Fashion week is coming to a close, and I have to admit, I really couldn't care less. But I was downright ecstatic when I stumbled across this post on Kenneth Cole's latest ad campaign. A huge photo of a hot Sikh man in a midtown Manhattan storefront? Yes, please!

Better yet, if you log on to the Kenneth Cole site, you can watch video that features the man–a Sikh entrepreneur named Sonny Caberwal–talking about what it's like to be "different" in American society. Caberwal is joined by a pair of filmmakers, one Israeli, one Palestinian, a Paralympic athlete who was born without fibulae in both legs (and who could totally outrun you), an undocumented immigrant, and a handful of other people who remind us that "we all walk in different shoes."

The actual ads are like American Apparel's photos of real people, except with heart. I know that in the end it's a campaign to sell clothes and shoes, but if we've gotta have ads, these are the ones for me.

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