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Hot Nosh from Phat Farm

The latest in vending machine trends allows you to have your hot knish and keep kosher too — anywhere, anytime. Despite their appropriately cheesy name–"Hot Nosh 24/6"–America's first glatt kosher vending machines are available 24 hours a day, 7 days … Read More

By / August 15, 2007

The latest in vending machine trends allows you to have your hot knish and keep kosher too — anywhere, anytime. Despite their appropriately cheesy name–"Hot Nosh 24/6"–America's first glatt kosher vending machines are available 24 hours a day, 7 days a week.

So far the Hot Nosh machines dispense delicacies such as hot mozzarella sticks, veggie patties, and pizza. Separate fleishik vending machines will be hitting the market soon.

As reported in today's New York Times, the guys behind Hot Nosh hope to outfit hospitals, college campuses, and offices around the world — or for now at least in the tri-state area (where it's really hard to find kosher food):

"From a culinary perspective, this is the kind of food that would make the pharisees of local, seasonal food fall to their knees and beg for mercy. The frozen knish is thawed in a microwave compartment, then crisped by what Mr. Fetman calls 'a convection oven on steroids.' The hot dogs, individually sealed in plastic so they can stay in the machine for up to 21 days, are heated in seconds with a combination of grilling and infrared technology."

Clearly kosher dining has hit a new high with Hot Nosh 24/6.

Well, at least Beyoncé's getting Shtetlbootylicious with it. The principle backer behind Hot Nosh 24/6 is Phat Farm's Ruby Azrak, who also runs Beyoncé's clothing line, House of Dereon. A Hot Nosh vending machine has already been installed at the Azrak offices in the garment industry. What's next, Beyoncé-K?

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