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From Rags To Riches: The Rise Of Shmatte Chic

Zac Posen's out. We're serious. Read about the rise of hottest new Jewish designer: Alexandre Herchcovitch and try to comprehend how his "Shmatte Chic" style trend is taking the fashion world by storm. I think Jewlicious said it best with … Read More

By / March 16, 2007

Zac Posen's out. We're serious. Read about the rise of hottest new Jewish designer: Alexandre Herchcovitch and try to comprehend how his "Shmatte Chic" style trend is taking the fashion world by storm. I think Jewlicious said it best with their, "Not since the days of Madonna wearing Jean-Paul Gauthier’s hasidic garb has tznius been so hot. Hipster t-shirts are one story, and the rise of shmatte chic is another." Slate's Alana Newhouse also put in her two cents.

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