Jerry and JessicaRemember how Jessica Seinfeld lies to her children? By mixing butternut squash into macaroni and cheese and beets into chocolate cake? Well now you can watch five videos of her being sneaky in her kitchen.

I must admit, these videos are pretty great. She even mixes broccoli puree into bread crumbs for chicken nuggets! This idea is starting to grow on me. I'm even thinking of trying it out for myself. If I put spinach in my brownies, they're healthy! That means I can eat 10! Squash in mac and cheese...I could eat the whole box! I like where this is going...

But Patricia Pliner, a social psychology professor at the University of Toronto, doesn't think Seinfeld has the best strategy, according to an article in this week's New York Times:

There is the issue of being found out, at which point a child might not trust new foods the parents present. And hiding foods doesn’t help a child learn to appreciate new tastes.

What we want children to do is like a lot of different foods. If squash is perfectly disguised, children are not learning anything. Well, they are learning something, but it’s not to like squash.