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DAILY SHVITZ
Louis Vuitton Menorah
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Village Voice art director and FOJ* Chris Sauve sent us this Louis Vuitton menorah, noting "Creepy!" But I'm not sure I agree. Religious artifacts are supposed to be fetish objects. We're used to opposing status symbols because of the empty, shallow things they stand for, but for a lot of people, a menorah stands for something deeply meaningful.  Making it beautiful -- OK, and also luxe -- is a way of demonstrating how important it is.

In any case, we're pretty sure the actual Louis Vuitton company had nothing to do with this design, and we can't find anywhere to buy it online, so it's probably more of a thought experiment than a high-end Hannukah present anyway.

 

*"Friend of Jewcy." I realize I'm sort of trying to make "fetch" happen here, but it's such a handy acronym!



Izzy Grinspan is Jewcy's managing editor. Her work has been published in Salon, The Believer, and The Village Voice.


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Monica Osborne


Well, I'm not sure that

Well, I'm not sure that this is "creepy," but it is kind of startling. I guess I'm more curious about who the people are who have these, or would make/buy them. No judgement--just curiosity.

But, Izzy, your comment about religious artifacts being, in actuality, fetish objects is interesting. I wonder if there's not something always inherently "creepy" about the very existence of, or need for, religious artifacts? Lately I've been telling my "Bible as Literature" students that what we read in the Hebrew bible reveals more about the needs/desires of the people who wrote it (and the people for whom it was written), than it does about any kind of god. Similarly, any kind of fetish--religious artifact-related or otherwise--says something very distinct about the person who embraces it. I don't know...just a thought. I guess it was something about the word "fetish" in conjunction with the menorah that made me think of this.

 And another question--is this, do you think, an actual attempt at creativity and meaning? Or do you think it's meant to mock the commodification of winter holidays in general?





MaxKohanzad


Surely our reaction to

Surely our reaction to things tells more about ourselves than it does about the thing?

Surely our reading of the bible says more about US than the Author/s of the bible?

Surely our reaction to the idea and notion of a LV Menorah - says more about us than it does about any possibility of such a thing- that may or maynot be in existence.

I believe that Religion is Sexy - Idols are Sexy - Iconography is Sexy (most things are, if You Are !)

Now if we had a Latex Rubber Menorah (Torah Cover?) with studs and whips - that would be something to write about?

I think however that the Artist behind the LVM was just trying to make Hannuka sexier - cooler - just because it is a pants holiday? 





Anonymous


pardon the late response -

pardon the late response - just found this today while doing a google search for something unrelated.  In case you heard otherwise, your original hunch was correct -  this was not created under the direction or cooperation of Louis Vuitton.  I don't represent them, but I do have the complete, and exhaustive, and I mean very complete in the way a fanatical collector does, product information library.  LV geek to the max.  Having said that, I was very fired up to say 'I can't believe you fell for that!' but it appears the discussion is completely above that, and I am really happy to have found the rational post and the thoughtful responses.  Totally changed the tone of my thinking, I appreciate it, and I can tell I needed it.





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