When I saw the headline of this Times piece -- "A Revolutionary Icon, and Now, a Bikini" -- I thought it was another example of late-breaking news coverage from the paper that first informed us about a week ago of the "ironic" hipsters who've carved out a niche for themselves in Williamsburg. Then I read this:

Ms. Guevara and her family, too, have tried to stop the marketing of Che’s image in ways that they find abhorrent. She says they have reached out to lawyers in New York, whom she would not identify, to pursue companies the family thinks are misusing the image, not to sue them for damages, but to ask them to stop.

Communists who sue for copyright infringement. What's next?

Ms. Guevara travels the world speaking at conferences dealing with Che. At one in Italy, she learned after signing T-shirts for some young people that they were Fascists. “They knew nothing about him,” she said with a sigh.

Gotcha.