From the JTA:

One of the Jewish community's most storied charities is turning to the Playboy brand name to help raise funds.

The Jewish National Fund sent out a mass e-mail this month announcing that it would be auctioning off a one-year subscription to Playboy and an all-expenses-paid trip to a VIP party at the legendary mansion of the magazine's founder, Hugh Hefner, in Holmby Hills, Calif.

The bidding will take place Oct. 11 in Manhattan at what is being billed as the first "JNF Sports Bonanza."

... Deborah Meyer, the executive director of Moving Tradition, an organization that helps young women become bat mitzvah, questioned the JNF's decision to embrace Playboy.

"It seems like a bit of a lapse of judgment to offer as a prize a trip to the Playboy mansion," she said. "You have to wonder what they are thinking about who are the members of the Jewish community and what message they think they are sending not just to young women, but to men, about Jewish values and what is appropriate in the year 5767."

Full story.