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Starbucks Splits With XM: They Don't Control Everything! |
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by Emily Gould, January 10, 2008 |
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The latte paradox: Coffee wakes you up, but living in a monoculture puts you to sleepThe encroaching domination of Starbucks took a minor blow today -- yay! XM Radio and the coffee monolith have dissolved their partnership, which had apparently been less advantageous for the growing satellite radio company than they'd expected. So: gone forever is the creepiness of being able to tune into what was basically the coffee chain's artfully crafted Muzak from any XM-equipped radio. Now all we have to worry about, in terms of cultural vanilla-latteization, are the coffee chain's music label and their incredibly influential featured-book program. Yeah, only those things.
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Emily Gould is a writer who lives in Brooklyn. More... |
Alex
Hey Emily. Way to land right-side up.