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Israeli Ad Agency Cleverly Promotes Ending Violence Against Women

Eat you heart out, Don Draper.
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By / December 5, 2013

In the Haredi neighborhood of Bnei Brak in Israel, Twisted, an advertising agency, thought up a wily way to promote the movement to end violence against women. Twisted put up a poster that prominently showed an attractive model, knowing that it would get vandalized. Unsurprisingly, when it was torn down, a second layer of the poster was revealed with a message that read, “International Day for the Elimination of Violence against Women 25.11.03.” Haaretz reports:

In a campaign coinciding with the United Nations’ International Day for the Elimination of Violence against Women, marked on November 25, Israeli advertising firm Twisted tackled the issue of excluding women from the public sphere, Ice.co.il reported.

Check out the before and after: