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Introducing Kafkarate, the Highlight of this Summer’s Whimsical Prague Games

Summer ad campaign for the Czech city advertises ‘Kafkarate,’ the greatest sport you never knew existed Read More

By / May 30, 2012
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In a kind of genius ad campaign designed to lure British folk away from London when the Olympics take over this summer, the city of Prague presents (drumroll, please) The Prague Games. The highlight of the made-up sporting events is no doubt ‘Kafkarate,’ the greatest recreational activity you never knew existed.

“Put your best foot forward,” the Kafkarate poster invites (though presumably not into the rotating fountain of two men peeing outside Prague’s Kafka Museum). Other activities include swan riding and the ever-popular fencing with oars, which we don’t recommend trying at home.

College admissions offices, take note: Kafkarate is basically the new squash.