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Five Questions With @ElBloombito

We talked to Rachel Figueroa-Levin about creating the Twitter account that everybody was paying attention to while they were busy taping up their windows, and checking the batteries in their flashlights. Read More

By / August 29, 2011
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There has been a huge, gaping hole in our Tweetdecks since @MayorEmanuel stopped his 140 character update tirades, and revealed himself to actually be the guy who ran Punk Planet.  This left us needing a new mayoral parody to brighten up our lives, and over the weekend, we got one, thanks in part to Hurricane Irene. If you haven’t started following @ElBloombito, or you don’t understand the reason behind the latest Twitter phenomenon, this video will explain why 10,000+ people decided to follow the account of “Miguel Bloombito” over the weekend.

We talked to Rachel Figueroa-Levin about creating the Twitter account that everybody was paying attention to while they were busy taping up their windows, and checking the batteries in their flashlights.

So, level with me: on a scale of 1 to 5, how bad is Bloomberg’s Spanish?

I would say 3. He has all the words there but the accent and the inflections are all wrong as if he’s just reading it phonetically on a card. Like the rich once-a-year-Jews who get called up for an Aliyah on Rosh Hashana and have to fumble their way through a Union prayerbook transliteration. They sound terrible but nobody around them corrects them because they donate too much money.

Last year, one of the biggest Twitter stories of the year was the popularity of the @MayorEmanuel account. Are Jewish mayors (or in Rahm’s case, mayor-to-be) really good at opening themselves up to 140 characters of parody, or is it just me?

I don’t know if Jewish mayors are easier to parody because I’m Jewish or because they’re just that much funnier.  I’m a practicer of the Jew-rule (when in doubt vote for the Jew) so I’m all for more Jews in office.

Were you shocked at the instant success the account has?

Totally. I created it as a joke for my friends. I never ever expected it to take off the way it did. I’m not sure how I feel about it either. Perhaps it just hasn’t hit me yet.

Your personal Twitter profile says your a mom, and editor, an animal wrangler, a Jew, and a Puerto Rican. In order, which of those things is toughest to pull off?

Mom is by far the hardest to pull off. It’s the only job with real consequences. If I mess up my soap or my blog it only affects me. If I mess up my parenting I could end up with some screwed up drug addicted criminal.

Very true. Are you going to keep going with the account? Maybe get a job working for Bloombito as his Spanish coach?

I’m going to keep up the twitter as long as it stays fun. It’s a blast for now but I don’t want it to turn into a chore.