Arts & Culture

The Big Jewcy: Greg Reitman – His Life In 30 Seconds

If you ask Greg Reitman how his life is going, he will probably point you towards his website 30 Second Life. Read More

By / June 2, 2011
Jewcy loves trees! Please don't print!

If you ask Greg Reitman how his life is going, he will probably point you towards his website 30 Second Life.  There, the marketing director at Textingly tries to boil down his daily routine into capsule sized videos that run in under, yup, 30 seconds.

Also to note: Greg’s wife, Erica, was on the list last year.  This makes them the first married couple to make the Big Jewcy in separate years.

HOW DID YOU COME UP WITH THE IDEA FOR 30 SECOND LIFE?

The truth is I was spending way too much time in Excel and Powerpoint at my corporate job in 2007 and it was sucking the life out of my soul. I needed to find a creative outlet so I wanted to do something that had never been done before in Brooklyn. I started a blog!

I love film and music and I had just gotten a Flip Cam as a present so doing something that incorporated all three seemed like a natural fit.  A 30 second video  was a good amount of time to tell my daily story on the web without being obnoxious and adding a music soundtrack was a great way to illustrate how I was feeling at the time.

HOW OFTEN TO YOU POST TO THE SITE?

During my freelance working days, I had a lot more time on my hands so posting four times a week was totally doable. It’s hard now though. I work long hours at my full time job and honestly wish I had more time to dedicate to the project.  I will say that I feel most creative in my life when I’m actively involved in shooting, editing and crafting the perfect story. So to answer your question: Not enough.

YOU MUST OF DOCUMENTED SOME COOL SHIT OVER THE YEARS. ANYTHING COME TO MIND?

It’s amazing how much more interesting your day is when you can inconspicuously record stuff on the subway. I remember in 2008 I took some awesome footage of this short middle aged guy falling asleep on the subway. He was sitting next to this drop dead gorgeous blonde model who was about 6 foot tall. His head kept bobbing and knocking into her chest. He would wake up then fall asleep again and the cycle would continue. Her expression of shock and disgust was priceless.

YOUR WIFE ERICA DOES THE BLOG FUCKED IN PARK SLOPE. ARE YOU GUYS THE ULTIMATE PARK SLOPE BLOGGER POWER COUPLE?

I don’t know about Erica and I, but our dog Oliver likes the fact that people know of the blogs. He gets recognized on the street all the time. Oliver owns this town.

DO YOU HAVE ANY VIDEOS THAT STAND OUT?

I really like Nov. 8, 2009, Nov 7,  2009, Feb. 10, 2010, and this one [even though it's actually 3 minutes long]