No way you can say the ADL remained neutral here. They collaborated like little Vichy's. I think there are really two issues here: 1) what should Jews have done, and 2) what should the ADL have done.

1. Jews should obviously respond to genocide the same way any moral human being should respond--with condemnation, sorrow and any possible act that will reduce or eliminate the evil. Rafael and HH would be well-advised to remember that famous line attributed to Edmund Burke:
"The only thing necessary for the triumph of evil is for good men to do nothing."

2. The ADL as an organization has even less of an excuse to kow-tow to Turkey than individual Jews. Read its charter. It's not just against defamation of the Jewish people, but "Its ultimate purpose is to secure justice and fair treatment to ALL citizens alike and to put an end forever to unjust and unfair discrimination against and ridicule of ANY sect or body of citizens."