Mik, the point I was trying to make is that, yes, as you say, "We don't give to keep up with the Joneses." But why not? If we spend extraordinary sums of money in other areas to keep up with the Joneses, and if charitable contributions in the fight against extreme poverty can be made one of those areas, isn't it worth making this a reality? What's more important? The purity and nobility of the people who give, or the causes to which they are giving? To me, it's the latter.