Grassroots fighter types are totally cool, for sure. Because they're fighting for something bigger than themselves, something pre-sanctioned by other cool people. But if one of those same people started an "I am going to be the king of the world" campaign--a selfish one, not one founded to perpetuate some good-for-humanity agenda--I think they'd lose some cool points. I think you're right-on about the "trying-too-hard" line. This Secret business may put me way too far on the wrong side of it!