Given that every Sunday, the Archbishop gives a sermon to about 3 people in the cavernous cathedral (5 people on a good day), while every small Muslim prayer hall in the UK is packed to the gills, the Archbishop knows which way the wind is blowing. He is hoping to get in on the action, and fill his cathedrals. It is hard to sustain a religion on a vapid ideology with nothing more concrete than Israel boycotts and development