A meaningless affectation of Judaism Lite, also known as Reform. If one believes that Jews as a people are the product of an insular tradition with  DNA which has been verified  as being shared by Jews all over the world both Sephardic, Mizrahi and Ashkenazi then this reform 'ceremony' reveals just how detached Reform is from Orthodox or Rabbinical Judaism. If you think incorporating gentile characteristics strengthens our unique lineage, then you think these people benefit our ethnicity and anyone opposed is 'racist'(such an overused, incorrectly applied word these days among the PC crowd). If. on the other hand, you believe, as do the largely homogenous communities of Iranian, Syrian and other mizrahi and Sephardic communities that it is our mission to preserve our 'Jewishness' by not intermarrying with gentiles, then this event is but another example of the rapidly assimilating segment  known as Reform.