The way New York Times tells it, one would think that Sarah Silverman’s The Great Schlep has been a failure of epic proportions. The article states that to date, about 100 people have made the comedienne-dictated aliyah, a number that pales in comparison to the seven million or so who have watched the Great Schlep video, but nonetheless, 100 people that weren’t in Florida before.
The Great Schlep is the brainchild of Mik Moore and Ari Wallach, the co-directors of the Jewish voter-advocacy group, JewsVote.org. In the Times story, Moore declared the initial turnout "a really good start," and hopes for "dozens" more Jewish youths to make the trek down to Florida to encourage elderly Jews to ignore the hype and vote for Barack Obama.
Some of the group’s talking points include:
While the Times seems to see the Schlep’s initial turnout as disappointing, based on Moore’s statements, it sounds like it is exactly in line with expectations. The fact that 100 people traveled to Florida is remarkable. Through web traffic directed through Silverman’s video, JewsVote.org has also raised $22,372, through Tuesday morning. The number of people who actually traveled to Florida shouldn’t be viewed as a disappointment or failure to attract a larger contingency; it is a considerable success that The Great Schlep has garnered enough attention that 100 people actually went out of their way and traveled to Florida to support the cause, and that the New York Times is reporting on such.
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